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HelloImage

I’m a multi-disciplinary Product Designer living in London.

I specialise in product development. I build intuitive, accessible products and digital experiences for businesses and consumers that are as beautiful as they are functional.

While I am a problem solver, I am more proud of my ability to be an accurate problem and value identifier. Not all solutions require design or technology. That is why my aim is to always understand the end-to-end customer journey.

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I have lived many different lives working in many different areas of the product design space.

Over the past 7 years, I have had the opportunity to bring products in both B2B and B2C markets to life. I have worked in healthcare institutions, influencer marketing, and conversational AI, touching the recruitment and mass data gathering industries. You can see how my belief in focusing on the user and all else will follow (thank you Google) plays out in my case studies.

Work culture is very important to me. I was the 8th hire at Curious Thing, and as Culture Ambassador I had the pleasure of defining the values and championing the progress of the company’s culture as the team scaled to over 30 during my four years there.

My personal values of curiosity for the unknown, passion for the known, and always over communicate are a core part of my professional philosophy.

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Outside of work, I am a big advocate for female self-defence and well-being.

I have trained in Muay Thai for the last 3 years, which has admittedly involved a lot of side-hammer punches to let out frustration at unfavourable user testing results.

I am a lover of fantasy and all things ✨magical✨.

I am also a photographer. You can catch me posting my travels around the world @heimawayfromhome and curating my mum’s dogs’ insta-feed @toffieandnuschka (the cutest Cavalier King Charles spaniels you ever did see).

Interested in seeing some of my work?